Property Australia

AMP Capital shopping centres launch in Google Street View

PROPERTY AUSTRALIA December 8, 2020

AMP Capital’s shopping centres are the first retail portfolio in Australia and New Zealand to be mapped internally for Google Street View.

Why we love this project:

  • 18 AMP Capital-managed shopping centres across Australia and New Zealand have been mapped by Google Street View, using 360-degree panoramic navigation technology so customers can virtually window shop retailers, cafes, restaurants and services
  • AMP Capital’s survey of 5,000 shoppers found 83% were happy with their centre’s response to COVID-19, but 39% will undertake more planned shopping, and 44% will shop during less busy times
  • 96% of customers surveyed by AMP Capital plan to shop at their local centre during the Christmas period.

AMP Capital’s project with Google Street View aims to build the ‘know, like and trust’ factor with shoppers and facilitate an easier, more convenient customer journey.

AMP Capital is one of the largest direct real estate fund managers in the Asia Pacific, with more than $28 billion in funds under management as of 30 June 2020.091220 - Project of the Week - Macquarie Centre 1

“This is an exciting step forward in our customer experience digital roadmap, which aims to create an easier and more digitally-enabled shopping experience for our customers, and in turn, supports our valued retailers,” says Helen Hey, AMP Capital’s head of customer technology and innovation.

“Recent research of more than 5,000 shoppers in AMP Capital’s portfolio showed that while 83 per cent are happy with their centre’s response to COVID-19, 39 per cent expect to shop in a more planned and less browsing way, and 44% will shop in less busy times. So it’s great we can support their shopping habits with an innovative technology solution,” Hey says.

Cynthia Wei, Google Street View program manager says her company’s technology “allows people to virtually walk paths and explore a space before they visit”.

While this technology is most well-known for helping you navigate outdoors along roads or walking trails, it can also be implemented to indoor spaces.”

“Physical rather than online retail is still our customers’ preference with 96 per cent saying they plan to shop at their local AMP Capital-managed centre during the Christmas period,” Hey adds.

Road test Google Street View at Macquarie Centre in Sydney.